French trade show Tranoï which just celebrated its 30th year of its existence recently, looks to launch during Shanghai Fashion Week in April 2019, after a pre-launch event on 14 October 2018.
Tranoï will organise cocktails for all organisations, journalists, buyers and influencers on October 14, 2018. The event will be held at the Bailian Fashion Center YQL, where Tranoï will also stage runway shows for five selected labels, as a preview of the offer for next season.
The trade show will have a mix of Chinese and Asian labels in Paris. Tranoi will begin with a small format, counting on a snowball effect for those thereafter. There are already two trade shows devoted to this selective market held during Shanghai Fashion Week; Mode Shanghai and On Time. The latter attempted a partnership with Italy’s White in 2017, but the project was rapidly curtailed.
