Denim is on the upswing in the US. Retailers are starting to rebuild their denim assortments. So far this quarter, there’s 42 per cent more denim product in stock than this time last year. In terms of growth, leggings continue to outpace denim though the denim market is double the size of the leggings category.

Price points have increased considerably since 2014, creating a more competitive denim market. The average price point for men’s jeans in the US is up 20 per cent this quarter, and prices for women’s denim have increased ten per cent. Skinny jeans still represent 58 per cent of women’s jeans. Straight leg jeans come second followed by cropped and ripped. Other silhouettes that have gained since 2016 are cropped, culotte, mom and wide.

Wide leg jeans that hit just above the ankle have been an area of focus for brands like Madewell and Everlane. Finished hems, frayed hems, and black and white denim have performed well. Flared jeans are also gaining momentum with consumers. Flared shaping on skinny styles is the most versatile, but high-waist wider cuts bring a refreshing hit of newness.

Apart from jeans, others like denim outerwear, dresses, shirts, shorts and skirts have grown 12 per cent in the last month.