Kohl’s has launched a woman’s plus sized brand. Evri (Easy, Versatile, Real value and Inspiring) aims at empowering women with stylish and functional pieces for all shapes and sizes. Evri will offer a deep assortment of modern wardrobe essentials and relevant fashion wear that can be worn from day to night, with Kohl’s signature quality and value. The brand’s focus on fit solutions will also ensure customers have an easy shopping experience and feel confident in clothing that is both comfortable and flattering.
The apparel will feature dresses, tops and bottoms in sizes that take in account both shape and height, ranging from short to tall, with additional options available in more curvy and less curvy. With this brand, Kohl’s aims at enhancing its women’s plus offerings to customers.
The launch of Evri is a part of Kohl’s overarching transformation of its plus shopping experience. For fall 2019, customers will experience Kohl’s redesigned plus in-store layout, which will provide an elevated and cohesive space, allowing women to easily find their best fit in their favorite brands, with apparel specifically designed to meet their needs. Kohl’s is an omni channel retailer with more than 1000 stores in the US.
