Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

Victoria’s Secret to add focus on younger generation

Observing recent financial performance, Victoria’s Secret an intimate wear brand, is attempting to focus younger women as well as entice back former clients through focusing on its core categories like lingerie and apparel. Its new plan to attract younger women and to increase its sportswear, sleepwear and lounge wear collections is being seen as favourble to market trends.

Victoria’s Secret, has steadily been losing its market share the last couple of years with overtly sexy lingerie as well as panties that many females say are turnoffs. Consumers now favor garments that are a mix of athletic and leisure wear that are able to be worn both for lounging as well as exercising, and that category is continuing to be a growth source across the apparel market.

Earlier Pink and Bath and Body Works brands, under Victoria’s Secret, reported fall by 50 per cent in earnings for the first than the same period one year ago. Overall sales were up 8 per cent ending the three-month period at $2.62 billion. However, when looking at only Victoria’s Secret sales at same-stores, an important retail metric, a plunge of 14 per cent, took place, and the company cut its earnings forecast for 2018.

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
VF Logo