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Wrangler launches new sustainability platform


Global jeanswear and casualwear icon, Wrangler has launched the WeCare Wrangler sustainability platform that builds off the brand’s long-standing commitment to protecting the planet.

As per reports, the program unites the brand’s legacy of sustainability with measurable goals designed to bring consumers the apparel they know and love while reducing the brand’s environmental impacts, said the company in a press release. The platform is guided by three key focus areas – planet, product and people. The company is dedicated to challenging itself to leave less of an impact on the planet, constantly thinking how its products are made and what they are made of and treating workers throughout its worldwide supply chain fairly and with respect.

The brand has also launched the new Retro Green Jean assortment made of a variety of natural fibres, recycled hardware and eco-friendly materials. It drives sustainability in the supply chain with strategic alliances that propel apparel development forward. In addition to signing onto the Ellen MacArthur Foundation’s Jeans Redesign guidelines last year, the brand also joined its Make Fashion Circular initiative, which drives collaboration between apparel industry leaders to ensure clothes are made from safe and renewable materials, new business models increase their use, and old clothes are turned into new.