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Wrangler eyes long-term growth sustainable initiatives

Wrangler eyes long-term growth sustainable initiatives

"In order to improve soil health, Wrangler works with scientists and specialists to implement techniques such as no-till, cover crops, and crop and grazing rotations to supplement organic matter and microbial organisms in the ground. These practices lead to higher yields for farmers and reduce associated carbon emissio... Read more

US-China trade war, sustainability top of the mind for dominate global…

US-China trade war, sustainability top of the mind for dominate global makers

"Two topics currently dominate denim manufacturers list of priorities as of now: the US-China trade war and sustainability. Denim manufacturers are not only adapting their operations in reaction to the US-China tariff war but also maintaining a razor-sharp focus on sustainability. They are developing new strategies to ... Read more

Denim brands gear up to survive upcoming environmental storm

Denim brands gear up to survive upcoming environmental storm

"Scott Morrison, Founder and President of American denim brand 3X1 views jeans as one of the dirtiest garments produced by the fashion industry. The designer, who has been at the forefront of the high-end denim movement in America since its inception at the end of 20th century, owns three denim brands: Paper Denim &... Read more

Denim brands gear up to survive upcoming environmental storm

Denim brands gear up to survive upcoming environmental storm

"Brands introduced a bunch of initiatives for ensuring sustainability in denim manufacturing, these drove up the cost of the garment. So the real challenge before Morrision was to offer customers a more sustainable solution at much closer price value proposition. He believes, though people are interested in being carbo... Read more

Comfort still rules denim as brands innovative with style, design feat…

Comfort still rules denim as brands innovative with style, design features

The average five-pocket jean is going through a transformation with denim brands and designers taking creativity to new levels through innovative fabrics and designs. Increasing competition from the athleisure category has made denim brands realise the need to innovate their offerings in order to stay relevant in a com... Read more

Product differentiation to help denim industry tide over 2020 recessio…

Product differentiation to help denim industry tide over 2020 recession

"As was evident from the 2008 recession, the global denim industry is not immune to the effects of economic crisis that looms large in 2020. The 2008 recession hit the denim industry like a storm. It set new standards of the focus of many brands shifting to newer markets such as Asia. Consumers could no longer spend $3... Read more

Denim makers need to innovate, follow trends to tap GenZ consumers

Denim makers need to innovate, follow trends to tap GenZ consumers

"The denim industry has always adopted a laidback attitude with very few innovations in the classic blue jeans. However, the decline of department stores, rapid influx of fast fashion and the rise of athleisure has threatened the stronghold of denim with consumers now being inclined more towards casual and comfortable ... Read more

Denim brands adopt sustainability with eco-friendly materials and acce…

Denim brands adopt sustainability with eco-friendly materials and accessories

"The centerpiece of fast fashion industry ‘denim’ is also one of the most polluting and water intensive fabrics. The fabric requires copious amounts of water across its production three processes that include growing of the cotton, dyeing and finishing the material, and finally texturising the product. This... Read more

Denim becomes up market with new luxury features

Denim becomes up market with new luxury features

"A new luxury or premium look is giving the traditional five-pocket denim a life beyond basics. New denim makers are responding to the changing mindset of consumers who now prefer brands that offer comfortable styles and designs besides using sustainable fabrics and adopting responsible manufacturing practices."  ... Read more

A humanistic approach to attack thoughtless clothes consumption

A humanistic approach to attack thoughtless clothes consumption

"A recent survey by McKinsey & Company reveals around 60 per cent of all clothes produced end up in incinerators or landfills within the first 12 months. People are buying new clothes in large quantities. Clothes production doubled between 2000 and 2014, with the number of garments purchased each year by average co... Read more

Novelty, innovations, styles to boost future denim sales

Novelty, innovations, styles to boost future denim sales

"A study by the NPD Group in 2018 titled, ‘The Denim Evolution’ reveals, despite stiff competition denim remains a highly popular category with activewear having 24 per cent of total apparel sales while sales of men’s and women’s jeans making up 25 per cent sales. As per the study in 2018, Ameri... Read more

Planet Textiles Summit to provide a blueprint for change in denim prod…

Planet Textiles Summit to provide a blueprint for change in denim production

Global denim leaders, brands, retailers and alike will gather at the Planet Textiles Summit on Sustainability that will be held on June 22, 2019 at ITMA 2019 in Barcelona, Spain. The key point of discussions will include how the denim manufacturing industry should make jeans by 2025? And what breakthroughs in technol... Read more

Denims jeans ready to make a comeback with new styles

Denims jeans ready to make a comeback with new styles

"Denim is set to get a boost as demand for athleisure clothing seems to have peaked. Now, companies are looking for newer options and resurrection of the good old jeans is most likely."   Denim is set to get a boost as demand for athleisure clothing seems to have peaked. Now, companies are looking for newer opti... Read more

Customisation fuels denim’s popularity amongst masses

Customisation fuels denim’s popularity amongst masses

"A wardrobe staple today, the blue jean was first created in 1873 by Tailor Jacob Davis and fabric supplier Levi Strauss who were granted a patent to supply their copper-riveted denim cotton bottoms. The jean still remains a favorite amongst customers of all age groups and classes despite the advent of new trends such ... Read more

AI to help brands maximise their denim assortment

AI to help brands maximise their denim assortment

"With denim becoming the hottest selling product, brands like Levi’s and Madewell reported strong sales in the past quarter. Proving its sustainability over time, the global denim jeans market is predicted to reach $57.6bn by 2023. Edited, the most strategic tool for retail teams worldwide, uses AI and data to fu... Read more

 
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PG Denim turnover up 40 per cent

PG Denim’s turnover increased 40 per cent in 2019. The company continues to create a uniq... Read more

Guess unveils five year strategy

Guess wants to boost brand relevancy and has chalked out a new strategy to take it forward. The... Read more

Canclini to showcase Blue 1925 at Denim Première

For Canclini, the year 2019 ends with its first participation in the Denim Première Visi... Read more

A series of denim shows to be held in Japan, Vietnam and India

Denimsandjeans will be held in Japan, March 4 to 5, 2020, Vietnam, May 28 to 29, 2020, and Indi... Read more

Denim Premiere Vision next week

Denim Premiere Vision will be held in the UK, December 3 to 4, 2019. This show’s edition ... Read more

Kingpins to relocate to Amsterdam

Kingpins New York will relocate its latest edition to Amsterdam. The trade fair will now be hel... Read more

MySize app help customers find the right size of jeans

MySize takes the guesswork out of buying jeans. Users can now receive their size recommendation... Read more

Levi Strauss cuts reliance on wholesalers

Levi Strauss is cutting its reliance on wholesalers and refocusing on women’s clothing. N... Read more

Japan to host denim supply chain show

Denimsandjeans will hold its first Japan show on March 4 and 5, 2020. The trade show will prima... Read more

Candiani teams up with Denham to launch stretch fiber

Candiani Denim and Denham have launched a jeans collection using biodegradable stretch plant-ba... Read more

Kingpins New York to focus on sustainability

The upcoming edition of Kingpins New York, the trade fair dedicated to denim, will focus on sus... Read more

ISKO launches new recycling program

ISKO denim mill has recently welcomed to its family of innovations it’s most revolutionar... Read more

Global denim fabric imports up nine per cent

Global denim fabric imports increased 9.4 per cent last year. Bangladesh, with a 25.5 per cent ... Read more

Lee relaunches retro denim line for women

Lee has relaunched the first ever denim it made for women in the 40s and 50s. While vintage siz... Read more

Advance Denim reduces energy use

Advance Denim has reduced its energy consumption per yard of fabric by 42 per cent since 2013. ... Read more

Bangladesh Denim Expo puts the spotlight on responsibility

Bangladesh Denim Expo was held from November 5 to 6, 2019. The expo attracted 99 exhibitors fro... Read more

Fall in Nandan Denim’s September sales

Nandan Denim’s net sales were Rs 393.29 crores during the period ended September 30, 2019... Read more

Candiani launches world’s first biodegradable stretch

Candiani and Denham have launched the world’s first biodegradable stretch denim. Candiani... Read more

Tommy Hilfiger launches capsule collection inspired by past

Tommy Jeans Sport Tech Denim is Tommy Hilfiger’s capsule collection inspired by the past.... Read more

Denimandjeans to organise B2B trade show in Tokyo

Denimsandjeans will organise a denim B2B trade show on March 4-5, 2020 at Sunshine City, in the... Read more

Levi’s launches new capsule collection

Levi’s recently launched a capsule collection through its eco-friendly line Wellthread de... Read more

Wrangler to enter China next year

Wrangler will be launched in China in the first quarter of 2020. The go-to-market strategy will... Read more

Bangladesh denim makers losing market share in US, Europe

Bangladesh denim makers are losing market share in the United States as their competitors, such... Read more