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Proline `We are looking at 25% CAGR growth in next three years'

Proline, the first Indian T-shirt brand 

launched in 1983 by the Batra Group,

enjoys a 10 per cent market share of

the sports lifestyle segment today.

With a modest start as a sportswear

brand, Proline has come a long way

to become a major performance and

lifestyle label in the country. The brand

is the brainchild of brothers, Rajesh and

'Rajiv Batra, both avid tennis players and

sports enthusiasts. The duo identified a gap

in the Indian market for good quality sportswear

and introduced Proline. Sandeep Mukim, CEO, Proline India,

talks to Gurbir Singh Gulati about the brand's evolution and its

product portfolio.

Last modified on Friday, 12 April 2013 07:33


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