Proline, the first Indian T-shirt brand 

launched in 1983 by the Batra Group,

enjoys a 10 per cent market share of

the sports lifestyle segment today.

With a modest start as a sportswear

brand, Proline has come a long way

to become a major performance and

lifestyle label in the country. The brand

is the brainchild of brothers, Rajesh and

'Rajiv Batra, both avid tennis players and

sports enthusiasts. The duo identified a gap

in the Indian market for good quality sportswear

and introduced Proline. Sandeep Mukim, CEO, Proline India,

talks to Gurbir Singh Gulati about the brand's evolution and its

product portfolio.