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4th Supima Design Lab showcases cotton innovation


Held in Paris, the fourth edition of Supima Design Lab showcased innovations in cotton besides spotlighting emerging talent from its design competition.

As per a Women’s Wear Daily report, created using Supima Cotton, the designs were neatly arrayed in the gilded salons of the Hôtel de La Salle in the tony 7th arrondissement

In the adjoining room, Charles de Vilmorin took his position as one of this year’s leading designers — alongside Nix Lecourt Mansion, Mira Mikati, Tom Van Der Borght, Pierre Kaczmarek for his Georges Wendell label and Jordanluca’s Jordan Bowen and Luca Marchetto .

Marc Lewkowitz, President and CEO, Supima Cotton, describes the exhibition as an opportunity to visualize the potential of a material that can be traced down to the farm level — a sophisticated but costly process used by Kering — and put the finger on deeper issues like value reconsideration.