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Athleisure continues to see a surge in demand

Consumers are continuing to show strong interest in athleisure. Searches for active wear are up 59 per cent. Demand for leggings was consistently high whole of last year and has seen an additional 15 per cent rise since the first week of January. Following the shape wear renaissance, leggings and workout bottoms that sculpt have become a favorite among the fashion set.

Searches including key terms like shaping, lift and sculpting are up 392 per cent collectively over the last three months and waist-contouring/sculpting leggings have all significantly increased in page views heading into this year. Also strong are super-high-waisted leggings with searches up 65 per cent and at an all-time high.

There’s growing interest in one-piece workout-wear. Demand for leotards and unitards rose 83 per cent last year and surged another 21 per cent in 2020. Sports unitards are having a moment with brands such as Adidas benefiting, while plain black is the favorite color. Eco-conscious active wear is in demand. Words like sustainable and recycled are increasingly being used in searches for sneakers. Also, search for specific sustainable materials commonly used in active wear have risen as well.


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