Italian fashion brand, Benetton plans to increase its sourcing of readymade garments (RMG) from Bangladesh.
At a meeting with Faruque Hassan, President, BGMEA, Monica Joshi, Head - Operations at Benetton Asia Pacific, said her company would source an increased volume of apparels from the local factories.
Highlighting the industry's capacity, Hassan emphasized on the industry's increased focus on diversification of products, especially non-cotton and high-end segments.
He requested Benetton to support and collaborate with their suppliers in Bangladesh to build their capacities in manufacturing apparel products having higher market demand.
He assured Benetton of all-out support from the BGMEA to expand its suppliers' base and increase sourcing volume in Bangladesh.
Hassan also pointed out that increased prices of yarn, chemicals and other raw materials in the global supply chain have pushed up manufacturing costs of apparels.
In such context, he underscored the need for justified pricing and more empathy towards supply chain partners to make the supply chain sustainable.