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Brand with many firsts

In 2017, Aviraté stirred things up in the retail industry with the launch of the first ever virtual mirror.

This is a high tech mirror that allows customers to try on in-store garments without having to undo a single button.

Avirate is a fashion brand from Sri Lanka. It also launched an omni channel in its flagship store to provide customers with a seamlessly integrated shopping experience whether they are shopping online from a desktop or mobile device or physically at the store.

Another step in redefining the in-store shopping experience was a 3D virtual store – a 24-hour open virtual walkthrough that allows customers to walk through the flagship store and purchase items straight from the comfort of their homes.

Most recently, Aviraté has shifted its focus towards Garments without Guilt, an initiative launched by Sri Lanka’s apparel manufacturers. The intention behind this initiative is to make the Made in Sri Lanka label synonymous with not only quality and reliability but also social and environmental accountability. The initiative promotes the need for positive and ethical working conditions among garment factory workers in the country and educates the global fashion community of the positive steps taken to uplift environment and labor force conditions in Sri Lanka.

 

 
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