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Brazilian companies make a mark at Premiere Vision Paris


Brazilian companies made a significant impact at the latest edition of Première Vision Paris, held from February 06-08, 2024 with support from Texbrasil, a program fostering the internationalisation of Brazil's textile and fashion industry through the partnership of ApexBrasil and Abit.

The delegation, the largest in 14 years, comprised prominent brands such as Atelier Lucius Vilar, Brand Têxtil, Ecosimple, Estúdio Rocha, and others.

The event proved fruitful for Brazilian businesses, with over 700 new contacts established and sales exceeding $728,000 over the three days. The generated business expectations soared to an impressive $ 6.5 million for the year. Carina Prieto, Creative Director, Lúdico Estampas, notes, the event enabled the company make valuable connections with clients from Russia, the United States, England, and France.

Lilian Kaddissi, Executive Superintendent - Strategic Projects, Abit, emphasises, with positive response from buyers, this proved to be the best edition in five years for Brazilian brands. The event's success was underscored by its central theme of sustainability, resonating with 30,340 visitors and 1,180 exhibitors.


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