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Despite sluggish atmosphere, Berlin Panorama draws huge appreciation

With retail sales falling on average by 2 per cent last year and despite the German fashion industry struggling to remain profitable, exhibitors and visitors at the Berlin Panorama were enthusiastic and positive, claimed the event organisers in a press release. The restructuring of the shoe and accessories areas was well received as were the extension of plus-size segment Hipstar and the innovative mix of products.

Visitors also responded well to the launch of a new lingerie hall which complimented the product portfolio at the trade show expanding its footprint to more than 800 exhibitors over a space of 538,000 sq ft. Berlin Panorama CEO Jörg Wichmann said they were aware of the challenging retail environment and have prepared themselves for it. This season there was an increased focus on the retailers. Accordingly, there were a host of inspiration and trend talks as well as various retail-specific seminars. He said that the organizers are optimistic that the current market situation will strengthen the exchange between visitors and exhibitors and thus strengthen the community spirit.

The second day of the event saw an exceptional rise in visitor turnout. Panorama Berlin said it was a significant improvement from previous editions. According to Panorama Berlin, reviews from exhibitors were consistently positive. Mia Fribrog Nielsen, Salas Manager of Danish brand Blend She said that event was a good and international trade show while Christian Schütt, MD of menswear brand Nowadays praised the strong visitor turnout and quality of the mix. The next edition of Panorama Berlin is set to take place from July 4 to 6 with the Spring Summer 2018 collections.