Last year was very successful for Hanes — driven by a strong active wear segment, acquisition integration and growing international businesses. Hanes is a global marketer of basic apparel. In 2017, Hanes focused on diversifying its business to be able to consistently deliver annual top line growth.
Hanes also announced Q4 sales growth of four per cent. Two per cent was from organic growth, barring sales accrued from acquisitions. This was the second successive quarter of organic growth for the company across each segments viz. innerwear, active wear and international segments.
Broad-based active wear demand was up three per cent for the full year, and has continued to drive the company’s top line. Organic active wear sales increased four per cent in Q4, while the acquisition of Alternative Apparel in October 2017 contributed $18 million in sales. Segment operating profit increased two per cent in Q4 and one per cent for the full year.
Segment net sales were up 34 per cent for the full year, driven by new store openings and strong consumer demand across all geographies. Global online sales increased 22 per cent in Q4, up in every geography. The company expects another strong year in 2018.