Sara Textiles, (part of the diversified Sara Group) founded by D P Singh, a Noida-based home furnishing exporter with is growing at a 15 to 20 per cent every year and targeting a 35 per cent growth. S M Dwivedi, CEO, who started working as a QC Manager, explains his confidence about achieving his target. He believes the textile industry can be managed through professionals without the day-to-day involvement of promoters. Sara Textiles is almost a debt-free with 100 buyers and exporting to over 40 countries. Apart from a major share in Europe and a list of well known clients such as Lidl, Germany, the company is also associated with many dotcom companies in US and hotel industry in many countries.
Dwivedi says they never leave any of customer, big or small and no major customer has left them so far. Whenever they expand, they look at new markets and capacity dedicated to the existing customers remains untouched. Every difficult time that they have undergone has been a learning experience for the company and the entire team has managed the crisis successfully with the support of its vendors. This has ensured the smooth running of the organization so far, he notes.
“Whatever and whenever we have faced challenging times, due to recent policy changes or otherwise, we have evolved being more innovative in designing, costing and market developments and have enhanced our focus on the services. All this in a collaborative manner would deliver much better results in the coming years. We are managing our inventories quite precisely with thin manufacturing process and now we are into the peak season getting lot of orders from Europe and other countries also. We are even fully booked till the last quarter of this calendar year.”