IMG Reliance has launched a fashion portal called Voice of Fashion. This will bring fashion news and trends to customers. The editorial viewpoints will be gender equal, inclusive and sensitive with an unbiased view of people and the world and thus as its microcosm the fashion and design industry.
Voice of Fashion aims to be a one stop platform for a representative overview of fashion-creation, curation and consumption and hopes to track and lead fashion conversations in India. While the initiative is not yet a full-blown fashion e-commerce platform for shoppers, Reliance may venture into the world of e-commerce via fashion.
With the Voice of Fashion application, users have access to fashion journalism via their mobile devices. In fact, the app has been designed specifically for mobile device users. The app introduces imaginative stories, profiles visionary stylists, talented designers, arts, handlooms, craftsmen, covering the latest trends in the world of fashion.
Users will be able to download it free of charge from the iTunes App Store. Users can share photos and news stories while receiving alerts regarding news in the world of fashion. Currently, almost half of apparel purchases are influenced by the mobile, and by 2022, almost two out of three apparel purchases, and more than 70 per cent of accessory purchases, will be influenced by the mobile.
