Indonesian Trade Promotion Center (ITPC) Los Angeles along with Unionwell participated in Agenda Show 2018 held January on 4-5, in Long Beach, California. Agenda Show is a fashion show for street style (streetwear). ITPC Los Angeles Head Antonius Budiman says Indonesia's participation in the Agenda Show is an effort to open market penetration opportunities in the US, especially California, for Unionwell and other independent fashion brands from Indonesia. Agenda Show is a gathering for buyers, business, investors, distributors etc.
Unionwell is an Indonesian product that sells a variety of fashion street clothes with distinctive Indonesian accents that are packaged vintage to make Unionwell stand apart from other similar products in the market. In Agenda Show, Unionwell entered the ‘The Woods’ segment which focused on craftsmanship and emerging trends. The brand’s products are a fashion product with added value designed by young Indonesians. The presence of Unionwell at Agenda Show 2018 successfully attracted the attention of independent and other major brands, including Carhartt, Eno, Chinese Laundry, Clarks, Supra, and Toms. Unionwell also managed to lure up 25 potential buyers, including major retailers such as TJX Companies, T.J. Maxx and Marshalls.
Textile and textile products are Indonesia's main exports to the US which record export value of about $4.1 billion in 2017. Indonesia's main competitors for textile products are China, Vietnam, Bangladesh, Honduras and El Salvador.