Emma Bulter, Founder and CEO, Intimately plans to extend the size range of her brand’s undergarments. As per Sourcing Journal, her new range of six bra and underwear styles is scheduled to drop later this spring, Butler also plans to launch her second more robust range of bras using a newly developed patent-pending closure technology.
She also plans to raise her first round of funding from venture capital groups and angel investors in the e-commerce and technology space, which she will use to fund the line’s expansion. Butler aims to offer a more inclusive size range than any adaptive intimates brand on the market, as well as an array of nude shades to suit a variety of skin tones.
She has also designed a capsule collection of apparel items including shirts, pants and jackets, which she hopes to release once the brand finds an adept supplier. The global adaptive apparel market is slated to be worth $400 billion by 2024, according to research from Coherent Market Insights.