WHP Global has announced a new international licensing agreement with the Batra Group for the Vera Wang brand. This partnership will see Batra Group launch a contemporary, ready-to-wear women's collection for Vera Wang across the UK and Europe, with a men's line to follow.

This agreement marks a significant step for WHP Global, as it's the first major licensing deal since their acquisition of Vera Wang's intellectual property earlier this year.

For the Batra Group, the addition of Vera Wang aligns with their strategy to expand their luxury division. Based in London, this division will oversee the development, production, and distribution of the new ready-to-wear collections. The Batra Group plans to introduce these lines through premium retail segments, specialty boutiques, and dedicated Vera Wang flagship locations.

The Batra Group boasts extensive experience in licensing, design, sourcing, and distribution, with operations spanning Europe, the Middle East, and Asia. Their diverse brand portfolio already includes well-known names like Reebok, Fila, Juicy Couture, Russell Athletic, and Hunter Boots.

WHP Global continues to grow its fashion holdings, having partnered with Guess to acquire Rag & Bone last year. Their portfolio also includes a majority interest in G-Star Raw, alongside brands such as Joe's Jeans, Express, Bonobos, and Anne Klein.