Pitti Bimbo, the fair dedicated to junior fashion, will take place from January 19 to 21, 2017 at the Fortezza da Basso in Florence. The new winter edition of the event, whose theme is ‘Pitti dance off’ will be an international showcase for 503 collections, 280 of which come from abroad. They will be presented in stands or with ad hoc events and fashion shows. The event confirms its dual focus on the best-known brands N°21 Kids, Little Marc Jacobs, Twin-Set, Blumarine, Petit Bateau will be among the exhibitors and on the niche brands and those that are the result of the creativity of small companies that need visibility.
At the moment, junior fashion is experiencing a delicate moment. When there is uncertainty, there is a tendency to purchase fewer products and to chose, especially for younger children, less expensive clothing and accessories, said Pitti Immagine CEO Raffaello Napoleone. As per National Institute of Statistics (ISTAT), exports of children’s clothing reached €101.8 million in the period of January to August recording a growth of 5.4 per cent compared to that of the same period last year, disclosed Sistema Moda Italia.
Driving sales across the border were European countries that absorbed almost 67 per cent of the exports and registered a +7.6 per cent. This, despite a drop in purchase by Spain, the most important client for ‘Made in Italy’ children’s fashion. Standing out among the most dynamic markets are the United Kingdom (+19.1 per cent), Switzerland (+17.6 per cent), France (+8.3 per cent) and the US (+24.1 per cent), while Saudi Arabia (+57.3 per cent) and Poland (174.1 per cent), both in list of the top 15 destination countries, have registered a veritable boom.