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Pitti Uomo focuses on Italian men’s fashion segment

Pitti Uomo is being held in Italy, January 10 to 13, 2017. This men’s fashion event has dance as its guiding theme and is presenting the Autumn/Winter collections of 1,220 brands, 44 per cent of which are non-Italian. The trade fair has become a global leader in men’s fashion thanks to its alchemy between fair and events outside it, innovation that is contagious for brands, ways of presenting collections and the ability to mix things up.

This year the number of international experimental brands represents more than 40 per cent of the 1,220 brands present and 20 per cent of the turnover. The Italian men's fashion industry closed 2016 with a slight increase in turnover. However, it is losing steam due to competition from countries outside the European Union. Purchases are declining in particular from the United States, the main end market of Italian men's fashion. In the January-September 2016 period, exports to the US fell by 10 per cent. But the Far East is showing a dynamic trend. In the first nine months of 2016, exports were up 14.6 per cent to Hong Kong, 11.3 per cent to Japan, 5.6 per cent to China and 1.8 per cent to South Korea.