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Salon International de la Lingerie and Interfilière held successfully

The latest editions of the Salon International de la Lingerie (SIL) and Interfilière expo in Paris showcased the industry’s bright future. The Eurovet shows which ended on January 22,. at the Porte de Versailles exhibition centre in Paris showed a lot of enthusiasm and energy as exhibitor stands were busy and the prevailing mood was positive.

A spokesperson at the Maison Lejaby stand said, "The industry is definitely dynamic, finally things are moving. You can feel it in the air, visitors are well-disposed and frankly our stand was never empty." Huit’s spokesperson said attendance for this edition and business was good, quite a few orders were placed. What's also interesting is that the show is more modern, the trend sections and the special interest areas are really attractive, and this is good for everyone.

Show organiser Eurovet, reported a rise in the number of SIL visitors by a few percentage points, continuing with the significant count which began last year. Visitors in the premium and VIP buyer category recorded a 12 per cent increase. As proof of the show's fresh new approach, Eurovet noted a rise in attendance for three types of visitors: e-tail buyers, concept stores and fashion retailers.

The share of French buyers remained the same, at 36 per cent of the total, followed by those from European countries: Italy, Germany, the UK, Spain and Belgium. US buyers increased, gaining one place in the ranking, and so did those from Russia, who rose two places in the visitors’ top 10. US and Russian buyers also did well in the visitor ranking for Interfilière, where they made the top 10.

The shows' January 2018 edition was a success thanks to a combination of factors: innovation-based initiatives; dedicated consultancy areas for retailers; catwalk shows and the presence of directional brands prominently featured in the 'Exposed' section, which attracted a new kind of visitor.