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Saurer to host open house in Amritsar on December 11

"Switzerland-based leading technology provider, Saurer, is going to host an open house on December 11 in Amritsar wherein the company has invited all the Indian clients to participate and have a look at the machinery. This will be followed by a conference aimed at explaining the technical details and know-how of its high-speed machines. Citing reason about selecting Amritsar, Thomas Benzer, Head of sales (Embroidery division), Vice President, Saurer and Rajesh Kapoor, Head (Sales and service—Embroidery), highlight, “When it comes to embroidery, Amritsar, Mumbai, Surat and Delhi are hubs. Even Ludhiana is not popular for embroidery."

 

 

Saurer to host open house in Amritsar on December 11

 

Switzerland-based leading technology provider, Saurer, is going to host an open house on December 11 in Amritsar wherein the company has invited all the Indian clients to participate and have a look at the machinery. This will be followed by a conference aimed at explaining the technical details and know-how of its high-speed machines. Citing reason about selecting Amritsar, Thomas Benzer, Head of sales (Embroidery division), Vice President, Saurer and Rajesh Kapoor, Head (Sales and service—Embroidery), highlight, “When it comes to embroidery, Amritsar, Mumbai, Surat and Delhi are hubs. Even Ludhiana is not popular for embroidery. The market for embroidery in Amritsar is concentrated and it makes sense to choose this place as a venue for display. Alone in Amritsar, we have 40-45 customers and they are producing for export purpose. The scale of production is large. Also, Delhi is nearer, well connected and a hub for embroidery exporters. That’s how we have a set up there. India is a big market and we want everyone concerning the segment to gather together. We wish them to exchange their views since the segment is like a big family. People from Delhi and Mumbai are expected to converge there and even we have clients confirming their presence from Surat as well.”

New launches

Saurer to host open house in Amritsar

 

Besides having focus on an increase of 20 per cent in production, the company has got new launches as well. “We are trying to provide addition value to the customer through our label E3 not only in terms of speed but power saving and energy saving too. The very latest technology we have is in needles bars and borers. We have installed green post carbon material in this, which is used in Formula-1 cars, the technology is cutting edge. Then we have drive concept, it was used in the previous models and has been quite successful. Lots of changes are in the pentacut machine, the machine is very advanced. The whole cutting design has got a new makeover. Frames are entirely different,” elaborates Benzer.

Embroidery industry in India & abroad

The frontrunner markets in the embroidery segment are China, Turkey and India. Currently China and Turkey are slow, so the company is pushing growth horizons in India. “We have got enough storage space for spare parts. The team is entirely new. We are holding customer events very frequently, training the people in the industry, upgrading technology to make India compete in the global space and to make a mark for ourselves. We are working on multiple things to keep the country ahead,” highlights Benzer.

Challenges too abound

The market is highly scattered, unorganised, fragmented and depended upon exporters who are not directly involved into that. The kind of set up where everything is done in-house on a corporate level is missing here in India. “We don’t have big players over here. Having said that, we are very optimistic about the market, it possesses everything what it takes to be a hub. All we need is to be more organised,” avers Benzer. The market is catering to too much to the local market. The adoption of technology is not high to compete in the global space. Our company is focussing earnestly in these areas and helping country to be competitive in the embroidery space, adds Kapoor.

ITMA Asia vis-à-vis ITME India

“We are frequently visiting India and China, Chinese are very disciplined, but the drawback is they are expensive too. This way India has a great chance to grow, but it needs to improve upon its technology to compete better, it has potential. Chinese are better quality-wise, Indians look for cheaper things, it is a mindset issue also, Indians are capital-shy people. Embroidery segment requires big investment and we are ready to help them. At the moment, china is a bit slow,” concludes Benzer.

 
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