One of the UK's premier fashion and lifestyle trade shows, Scoop is celebrating 15 years of style and imagination by announcing ‘Whimsical’ as the theme for its Autumn/Winter '26 event. Recognized by designers, buyers, and industry experts, Scoop will be held at the Olympia National in London from February 8–10, 2026.

The trade show is famous for creating an atmospheric, curated space that feels more like an art exhibition than a standard buying event. Each season, it transforms to celebrate the joy of design and individual style.

For its special anniversary, the show invites exhibitors and visitors to embrace the unexpected through the Whimsical theme, which narrates stories of poise and playfulness. As Scoop marks its 15th year as one of Europe’s most influential fashion platforms, the theme honors the event’s heritage of discovery while inviting a new generation of designers to reimagine British creativity for 2026.

To launch the A/W '26 season, Scoop unveiled new campaign artwork that perfectly captures the playful elegance of ‘Whimsical.’ The design features bold colors, imaginative characters, and detailed storytelling - from stylishly adorned figures to Perry, Karen Radley, Founder’s beloved dog, set beneath an enchanting night sky. The artwork sets the tone for a season defined by curiosity, creativity, and the delightful, unexpected moments that make fashion truly magical.

Launched in February 2011, Scoop has evolved significantly. What started as an exclusive womenswear event now serves as a comprehensive showcase that includes men’s collections, luxury homewares, beauty, and lifestyle brands. Each season, the exhibitor list is carefully curated to feature emerging international designers and lifestyle brands, many of whom select Scoop as their sole trade platform.