A major designer, marketer, and licensor of footwear and apparel, Wolverine World Wide, Inc appointed Justin Cupps as the new President of its Work Group.
In this critical leadership position, Cupps will be responsible for overseeing several key brands, including Wolverine, Bates, CAT Footwear, Harley-Davidson Footwear, HyTest, and Merrell Work. He will report directly to Chris Hufnagel, President and Chief Executive Officer of Wolverine Worldwide, and will join the company’s Executive Team.
Chris Hufnagel, CEO, says, Cupp’s entrepreneurial spirit and team-first approach make him an ideal fit to lead the Work Group today as it drives to build awesome products and tell amazing stories—focused squarely on their consumer and ultimately delivering value to their shareholders.
Cupps brings nearly 30 years of experience driving growth and innovation across global consumer brands such as Under Armour, adidas, Gant, and AND. Most recently, he served as Senior Vice President, North America Sport Performance Brands at EssilorLuxottica, where he managed a $1.25 billion portfolio anchored by Oakley and Costa del Mar.
Founded in 1883 and based in Rockford, Michigan, Wolverine World Wide, Inc. is one of the world’s leading companies in branded footwear and apparel. Its portfolio includes well-known names such as Merrell, Saucony, Sweaty Betty, Hush Puppies, Wolverine, Chaco, Bates, and Stride Rite. The company is also the global footwear licensee for the popular Cat® and Harley-Davidson brands. Wolverine Worldwide’s products are sold in approximately 170 countries and territories globally.
