7 For All Mankind has unveiled its latest Spring 2024 collection and campaign, titled ‘Forever LA, Forever Mankind,’ reintroducing a Californian Western aesthetic.
Highlighting the brand’s commitment to offer bold and fashion-forward fits, Sacha Gomez de Zamora Ford, Global President, 7 For All Mankind, says, more than just emphasising denim as a staple piece, the brand aims to enable customers to express themselves through innovative shapes and styles.
The women's collection features corset-seamed dresses, column and maxi denim skirts, and lightweight knit tops. The highlight of the collection is The Willow, an exaggerated palazzo shape available in Outset and Clean Slate washes.
Additionally, garments such as the trucker jacket, button-down denim shirt and straight-leg Tess jean are adorned with studs.
The men's range offers pleated denim overshirts, military overshirts, and the Ryan, a modernised straight jean crafted from Italian fabrics.
Earth, a bleached down indigo wash, is also featured in an overshirt and straight-fit jeans.
The ‘Forever LA, Forever Mankind’ campaign, shot by Sonia Szóstak and Jeremy Everett, pays homage to the industrial history of Los Angeles and the denim industry. Iconic locations such as Los Feliz, a retro car wash, and Wright Ranch serve as backdrops for the campaign.
The campaign has been styled by Jamie Mizrahi, renowned stylist to celebrities like Jennifer Lawrence and Adele. It highlights the brand's embodiment of effortless cool, reflecting on the timeless appeal of denim in personal style journeys.
