A recently released study Future of Apparel by The NPD Group reveals, activewear, which currently represents 24 per cent of total apparel industry sales, will grow through 2019. Yoga pants, sweatpants, hoodies, and other activewear have become fashion staples in the U.S. for lots of activities.
In the 12 months ending June 2018, sales of total sweatshirts increased by double-digits and active bottoms by 5 percent. Total dollars in sweats/active bottoms categories are expected to grow through 2019 on strong performances across various activewear categories.
Athleisure’s growth is attributed to the fact it has mainstreamed across ages and demographics. As an example, social shoppers, a consumer segment identified in the Future of Apparel report that represents the largest portion of the population, are indicative of the athleisure consumer. They consider themselves to be social, fashion, and image conscious and activewear is a big part of their future purchase plans.