Arthur Hoeld, adidas AG’s Executive Board member responsible for Global Sales, will step down earlier than planned. Initially set to serve until March 31, 2026, his mandate will now end on October 31, 2024. Hoeld’s departure was mutually agreed upon with the Supervisory Board, concluding his 26-year career with the company.
Effective November 1, 2024, Mathieu Sidokpohou, currently Managing Director for Europe, will take over as Executive Board member for Global Sales. A French national, Sidokpohou joined adidas in 2020, holding leadership roles as General Manager of Adidas France and later overseeing the Cluster South Europe before managing the entire European market.
Adidas CEO Bjorn Gulden praised Sidokpohou’s role in driving 20 per cent growth in Europe and expressed optimism about continuing business growth under his leadership. Gulden also acknowledged Hoeld’s extensive contributions to the brand during his long tenure.
Thomas Rabe, Chairman of Adidas AG’s Supervisory Board, also expressed gratitude to Hoeld for his leadership and praised Sidokpohou’s strong omnichannel experience, highlighting his valuable retail background.
As of November 1, 2024, Adidas AG’s Executive Board will comprise Bjorn Gulden (CEO and Global Brands), Harm Ohlmeyer (CFO), Michelle Robertson (Global Human Resources), and Mathieu Sidokpohou (Global Sales).
