Adriano Goldschmied, known as the godfather of denim, will launch his limited edition of Godfather of Denim knit tee, made in LA with Tencel Lyocell branded fibers. Proceeds from the tee shirt sale will be donated to Greenpeace, an NGO supporting the protection and conservation of the environment, as well as promoting peace. The brand will launch ‘THE G’ which are beautiful 100 per cent Tencel ™ Lyocell T-shirts made in a superfine yarn.

Goldschmied is working on many different projects from design to textiles and almost all are focused on sustainability. The brand recently eedesigned the method of work, have more efficiency and speed and introduce the digital work at all the levels in order to have control, more creativity and make better products. Be closer to the consumer and integrate the new demand in the new products and communicate back immediately.