MySize, Inc has announced that its flagship AI fashion technology subsidiary, Naiz Fit, has surpassed 500 million generated size recommendations globally. Operating across more than one hundred apparel brands - including major retailers like Levi’s and Paul & Shark - the platform has successfully connected over 100 million garments while servicing a user base exceeding 10 million shoppers. This milestone underpins a broader strategic expansion into virtual try-on systems and advanced personalization modules designed to combat the persistent operational challenge of sizing-related merchandise returns within the global apparel sector.

Mitigating retail friction and return rates

The platform's predictive architecture addresses significant profitability hurdles for digital and omnichannel fashion retailers, where improper fit frequently drives high return volumes and compresses operating margins. Data from recent deployments indicate that optimized sizing integration can elevate conversion rates significantly while reducing returns by up to 14 per cent. Size and fit has evolved far beyond a simple recommendation button, states Ronen Luzon, CEO, MySize. By scaling artificial intelligence infrastructure, the company aims to furnish apparel brands with actionable analytics that streamline inventory management, influence merchandising strategies, and enhance consumer retention across international markets.

Optimizing retail efficiency with enhanced digital experiences

MySize Inc. is a global technology provider specializing in AI-driven measurement and e-commerce solutions for the retail and apparel sectors. Its proprietary portfolio includes Naiz Fit and the FirstLook Smart Mirror, targeting enhanced digital and in-store customer experiences to optimize retail efficiency.