American Eagle Outfitters is receiving more than its share of pent-up demand. The brand’s sales are bouncing back quicker than expected amid the COVID-19 crisis. Its shares, that were initially falling, have shot up by over 15 per cent in trading. As the brand reopened its stores during the coronavirus pandemic, sales are averaging an impressive metric of roughly 95 per cent of their normal levels. The brand has reopened 556 out of its total 1,100 stores. Its strong recovery aligns with its sales bouncing back faster than expected.
American Eagle recently also collaborated with TikTok’s biggest star Charli D’Amelio for a video on its Aerie swim collection, receiving almost 2 billion impressions.