Denim Days will be celebrated in Amsterdam from April 11 to 17, 2016. The show focuses on denim’s tradition and innovation, heritage and style. The program has something for denim lovers of every kind, from brands and makers to wearers and speakers. There will be animation shops, fashion shows, conferences and an international exhibition.

This edition of Amsterdam Denim Days include a six-day public program named City Center which involves product launches and other events taking place in a variety of shops and boutiques; the public festival Blueprint features a selection of denim labels, workshops, seminars, exclusive denim items, exhibitions, music and food; and an invitation-only trade show for professionals called Kingpins.

The Kingpins show gathers several international players in production and finishing of denim. Blueprint is known among denim professionals as an exclusive fashion-forward denim platform. So far it was only for professionals. For the first time, the participating brands and initiatives will be open to all denim addicts.

www.amsterdamdenimdays.com/