Anna Mitchell has been appointed as Managing Director of Coats Group’s UK Crafts business. The company is the world’s leading industrial thread and consumer textile crafts business.

Mitchell was Group Director of Communications, earlier, which also included overseeing investor relations and has been with Coats since 2013. By developing and implementing UK Crafts’ business strategy and activities, including financial and commercial metrics, customer and supplier relations, sales, marketing and distribution, Mitchell will be responsible for ensuring the profitable and successful operation of its business.

With the sale of the EMEA Crafts business to the Aurelius Group, recently, the Coats Crafts business has undergone change. The deal, which was announced in February and completed in July, excluded the UK Crafts business, which remains part of Coats, as does the Americas Crafts business.

CEO Crafts, Coats plc, Michael Schofer said that the UK is an important sales and distribution market for some of the best known textile craft brands and that they have strong relationships with large retail chains, online players, independent retailers and some exceptional designers. He added that Mitchell be a great asset to their business as they build and develop it further in this key market.

www.coats.com