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Applied DNA partners Navarpluma to extend global down feather supply

Applied DNA has entered into a partnership with Navarpluma. This will extend Applied DNA’s textiles business to include the global down and feather supply chain. Applied DNA is a leader in PCR-based DNA manufacturing for product authenticity and traceability solutions. Navarpluma is one of the world’s premier suppliers of down and feathers to the textile industry.

The partnership follows the completion of a groundbreaking technological advance by Applied DNA to utilize its SigNature DNA system to allow for traceability of materials in the down and feather industry. Navarpluma will be the first to offer this new system to customers who are among the world’s top brands. Use of Applied DNA’s SigNature DNA will give Navarpluma the ability to validate the provenance of raw materials used. This ability conveys a significant competitive advantage to Navarpluma’s products in the marketplace and to those products manufactured from its raw materials. Being first-to-market with end-to-end traceability of its supply chain is expected to attract new clients to Navarpluma while also creating stronger relationships with its customer base. Navarpluma’s reputation in the market is that of an innovative and forward-thinking supplier known for employing new advances in technology to improve its products for its clients.

 
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