Archroma, a global leader in specialty chemicals, has expanded its sustainable dyeing solutions with the launch of Avitera Raspberry SE. This new trichromatic red, part of the Avitera SE Generation Next platform, enables mills to achieve deep, rich, and extra-dark shades while maintaining cost-efficiency and high sustainability standards.

“Avitera SE revolutionized cellulosic dyeing 15 years ago. With Avitera Raspberry SE, we continue our commitment to high-performance, eco-friendly solutions,” said Dhirendra Gautam, VP Marketing at Archroma. The dye enhances color fastness, ensuring long-lasting vibrancy even after repeated washes and exposure to chlorine and oxidative bleach.

Dyeing darker shades like black, navy, and red traditionally requires more resources and faces challenges such as fading. However, Avitera SE Generation Next dyes offer high-speed, low-temperature wash-off, cutting water and energy usage by up to 50 per cent while reducing carbon dioxide emissions and effluent discharge. Mills can also boost output by 25 per cent or more.

Part of Archroma’s Planet Conscious+ initiative, Avitera Raspberry SE qualifies for the Impact+ category, delivering superior durability with minimal environmental impact. It complements other deep shades in the Avitera SE range, including Black Pearl SE, Blue Horizon SE, and Night Storm SE.

Since its 2010 debut, Avitera SE has set new benchmarks for sustainable dyeing. The latest innovations extend these benefits to dark and extra-dark shades, reinforcing Archroma’s commitment to resource efficiency and cost-effective textile solutions.