Archroma, a global leader in specialty chemicals, is introducing its upgraded High IQ Lasting Color assurance program at Performance Days in Munich. The program meets rising consumer demand for longer-lasting garments with improved performance standards. Archroma will also showcase end-to-end solutions that help brands deliver sustainability and performance across sportswear, athleisure, and workwear.
“With a forward-thinking approach, Archroma enables brands to offer the performance and benefits consumers expect, from comfort and fit to moisture management, odor control, and long-lasting colors. Performance Days is the perfect platform to present innovations that add value in competitive markets,” said Dhirendra Gautam, VP Marketing, Archroma.
The updated High IQ Lasting Color program integrates Archroma’s latest color-retention technologies to ensure garments maintain their vibrancy. Using Avitera SE and Novacron dyes, the program helps mills and brands reduce water and energy consumption by up to 50 per cent during processing. The program also features refreshed hangtags and labels to support mills and brands in meeting industry standards.
Archroma offers a wide range of sustainable solutions tailored for sportswear, athleisure, and workwear. Its Super Systems+ suite provides fiber-specific wet processing solutions, durable colors, functional effects, and cleaner chemistries that eliminate harmful substances. Key innovations on display at Performance Days include EarthColors technology, which creates dyes from food and agricultural waste, fluorine-free Phobotex water repellents, the new Sanitized OX20 odor-neutralizing solutions, and Avitera Generation Next sustainable dyes.
Performance Days, held twice a year, attracts around 3,000 industry professionals and 500 suppliers. The March 2025 edition will take place in Munich, featuring both physical and digital exhibitors. Visitors can meet the Archroma team at Booth T17, Hall C5, Messe Munchen, from March 5-6, 2025.
