Arvind has appointed Lakshyaraj Singh Mewar of Udaipur the brand ambassador for its upscale suiting and shirting brand, Primanté. With a diverse range of achievements in philanthropy, education, sports patronage and business leadership, Mewar is also known for his captivating TED talks, and an impressive array of Guinness World Records. He has been devoted to public service since his younger days, advocating for noble causes with unwavering passion and selflessness.
On his partnership with Arvind, Mewar states, this association reflects the shared commitment to elevate the standards of luxury and sophistication in the fashion industry. Kulin Lalbhai, Executive Director, Arvind, adds, Mewar’s association with Primante reinforces the Arvind Ltd’s dedication to excellence and paves the way for exciting collaborations and innovations in luxury fashion.
Primanté offers fabrics such as Australian Merino wool blended with Italian design for exquisite suiting, along with Egyptian Giza and Supima Cotton for shirting. Spanning from Super 120s to Super 200s, Primanté's collection showcases a fusion of fine count fabrics with blends including Silk, Mohair, Lycra, Linen, and innovative Poly filaments.
In addition to suit fabrics, Primanté presents tweed jackets, business coats, and shirting, all meticulously crafted to the highest global standards of product development and quality control.
