Asics has reported strong financial performance in its EMEA (Europe, Middle East, and Africa) region, with quarterly sales increasing by 26.6 per cent in Q2, FY25. The growth was seen across all channels, with a particularly strong performance in wholesale, which saw a year-on-year increase of 36.8 per cent.

Asics' sales in North West Europe grew by 58.4 per cent in Q3, FY25 while sales in North East Europe increased by 36.6 per cent. The company's success in EMEA was driven by profitable growth across all categories, with SportStyle seeing particularly strong growth of 52.9 per cent Y-o-Y. Asics remained the top premium performance-running brand in Europe. The brand saw growth across all sales channels, including wholesale, its own retail stores, and e-commerce.

Following the strong quarterly results, Asics revised its financial targets for its Mid-Term Plan 2026 (MTP 2026), now aiming for an operating profit of at least ¥130.0 billion as against the previous target of ¥80.0 billion and an operating margin of at least 17 per cent (up from around 12%). This indicates a strong confidence in continued growth.