Asics SportStyle, the athletic inspired footwear, apparel, and accessories brand, has launched the international 'Her Heritage' campaign in India to announce the launch of the first female-focused release from Asics SportStyle with actor and author Soha Ali Khan.
The campaign celebrates women who pursue their passions unapologetically. This collection of sneakers has been created for all generations of women who challenge boundaries and make waves in the world, one step at a time. The campaign film features Soha Ali Khan describing her heritage and the role her mother has played in her life throughout the years.
The collection includes three ASICS SportStyle silhouettes: the trail-inspired GEL-Nandi, the supremely comfortable GEL-Quantum 360 6, and the Japan S PF. The wide variety of styles within the new womenswear offering allows for the wearer to choose a silhouette that reflects and compliments them in their endeavors to experiment with the world around them.
