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Asics to recycle used sports apparels and footwear

Japanese sportswear company Asics, is collaborating with the Charity I:Collect on a sports apparel recycling and reuse initiative in Europe. The initiative will be launched at the Barcelona Marathon on March 10, 2019 where two companies will work together to collect used sports apparels and footwear for reuse or recycling. The programme will enable the recycling and reuse of Asics products at eight marathons happening across EMEA (Europe, Middle East and Asia).

The Japanese brand has claimed that any merchandising and promotional apparel developed for the races is generally made from sustainable materials. The move is followed by announcement made by Asics to collect more than 30,000 pieces of sports apparels from the consumers in Japan. The collected pieces will be further recycled by the year 2020. Both initiatives aim to cut greenhouse gas emissions by 55 per cent across the globe by the year 2030.

 

 
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