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Asos Q2 sales up 13 per cent

For the second quarter Asos sales were up 13 per cent. Retail sales in the US rose four per cent. Retail sales in the UK, the company’s biggest market, rose 14 per cent in the quarter. In the first half, EU retail sales were up 15 per cent. However, France and Germany, the company’s two largest European markets, continue to be challenging. In the rest of the world, retail sales rose 20 per cent in the three months, while in the first half it was up only 12 per cent. The international retail sales picture as a whole was positive with a 13 per cent increase. In the first half, the reported rise was 12 per cent.

Total orders placed were up 15 per cent year on year. Active customer numbers rose 16 per cent. But the average selling price fell one per cent. The average basket size also dropped one per cent and the average basket value fell two per cent. While order frequency was up four per cent, conversion was flat. For the full year the fashion e-commerce giant expects sales growth of 15 per cent, the retail gross margin to dip by 150 basis points, and the ebit margin to stay at around two per cent.

 

 
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