Aurora Specialty Textiles Group (ASTG) not only gave three presentations in the Digital Textile Zone but the company also launched its new Expressions canvas line at SGIA Expo 2015.
At the show, Aurora also unveiled its online ordering capabilities through its ecommerce platform. Visitors were also introduced to the company’s new Instagram site which was also launched at the show. The company’s presentation titled ‘Shed the Fear & Join the Fabric Revolution’ was about common misconceptions related to printing on textile products. Christian Smith, Aurora’s South Central Region Print Media Account Manager also advised the attendees on how to move successfully into printing on textiles. Meanwhile, Mark Shaneyfelt, Aurora’s Director of Sales and Marketing for Print Media, gave a presentation on ‘Profitable Trends in Fabric Printing’.
Shaneyfelt also spoke on a panel of industry experts about the growing interest in fabric substrates for digital printing. He said that response to our new optimized canvas line, Expressions, was very strong. “This parallels major trends we saw at the show, which include the dramatic increase in soft signage fabric printing and wide format printing. There’s a growing awareness of the impact digital textile printing is having, he added.