FW
"While the US President Trump’s pushes for ‘Made in US’ has prompted many domestic companies to reshore their product offerings, problems of logistics still persist. During the recent edition of Texworld USA in New York, companies discussed the pros & cons of Made in America. Event’s moderator Christine Daal, who runs consultancy Fashion Angel Warrior, said quality control, small minimums, speed to market and a more complaint system are all advantages of manufacturing in the US. While costs are higher, the US is also known for energy efficiency, which can help contain some of those costs. Eric Beroff, President, Spoiled Rotton USA Inc, which has a factory in The Bronx, said there are misconceptions that you can make anything here, which just isn’t true."
While the US President Trump’s pushes for ‘Made in US’ has prompted many domestic companies to reshore their product offerings, problems of logistics still persist. During the recent edition of Texworld USA in New York, companies discussed the pros & cons of Made in America. Event’s moderator Christine Daal, who runs consultancy Fashion Angel Warrior, said quality control, small minimums, speed to market and a more complaint system are all advantages of manufacturing in the US. While costs are higher, the US is also known for energy efficiency, which can help contain some of those costs. Eric Beroff, President, Spoiled Rotton USA Inc, which has a factory in The Bronx, said there are misconceptions that you can make anything here, which just isn’t true.
Eveningwear garments with beading or heavy ornamentation and generally apparel that is overly complicated
either can’t be made in the US because the machinery isn’t available or the labour costs would be too high. Beroff points out, labour costs in the US are among the highest in the world, so people have to understand that and take it into consideration when deciding where and what to manufacture. Anthony Lilore, Designer, Restore Clothing, highlighted that people think Americans don’t make anything anymore but that’s not the fact. Having said that, he also stated there are things one shouldn’t make in the US. He felt that it’s just a notion that the US manufacturing is coming back, in reality, it’s not. What has made US manufacturing valid again, according to Lilore, is they can do smaller quantities locally and companies can be closer to the factories, which allows greater due diligence, quality and production control and better speed to market. There are factories in New York and New Jersey that can make almost anything if you’re willing to pay for it and compromise on some design details.
Underlying concerns
Daal added simplicity of design allows them to make goods locally. Companies keen to afford production in the country might have to reconsider what they do with styles, seams, sewing steps, trims and materials in the garment, which each bring the manufacturing cost up. It’s also important to know the capabilities of the factories they are working with. They need to work with different factories that have a specialty. Most domestic factories are not vertical, which means one need to source fabric and trim, and maybe even the cutting.
Laura Dotolo, managing principal, Clutch Bags LLC/Clutch Made, said that US factories should offer more services like sourcing and product development, which her firm does, to entice more production. Helping drive the shift in consumer mindset to one that values quality over quantity, and less consumption over getting things cheap, will make US manufacturing more attractive. Talking about the lead time issue, Beroff said production times in the US are naturally better than the average imported garment, but can still be six to eight weeks from his factory. That’s on new styles. On reorders, time can be reduced considerably.
For startups, it’s important to work with consultants with expertise and connections. They can help prepare a new company or designer to approach a factory with full information to get samples made and costs estimated. Greater emphasis needs to be given on training the factory workers, particularly on advanced machinery. In the same line, NYC Fashion M.A.D.E. (Manufacturers Alliance of Design Educators) supports the teaching of garment manufacturing and technological skills to the fashion community. It provides grants for educational initiatives filling the manufacturing skills gap through classes and workshops.
VF Corp is exploring strategic options for its denim business that could include a sale or spinoff of its Lee and Wrangler jeans. Greensboro, N.C.-based VF, which also makes Vans shoes, generates over $2.5 billion in annual revenue. Its jeans business has been declining since big retailers including Walmart stock more of their own private label brands.
The company recently released its financial results for the first quarter of fiscal 2019. The company’s revenue from continuing operations increased 23 per cent to $2.8 billion; revenue from continuing operations increased 12 per cent excluding the revenue contribution from acquisitions.
Active segment revenue increased 25 per cent including a 35 per cent increase in Vans brand revenue; Outdoor segment revenue increased 6 percent including an 8 percent increase in The North Face brand revenue and a 6-percentage point revenue growth contribution from acquisitions.
As per Vietnam Textile and Apparel Association (VITAS), Vietnam’s garment-textile lured $2.8 billion worth foreign direct investment (FDI) in the first half of this year, bringing the total FDI in the sector to nearly $17.5 billion. This has been mainly due to FTAs such as the CPTPP and the EU-Vietnam Free Trade Agreement (EVFTA) – although they are yet to come into force, which have created great attraction amongst foreign investors as they bring huge opportunities for Vietnam’s garment-textile sector.
The CPTPP will enable Vietnam to increase shipments to CPTPP member countries that spend up to $40 billion on garment and textile products every year. The EVFTA, expected to take effect at the end of this year, will also offer ample opportunities for Vietnamese textile and garment products to ship to the European market thanks to tariff preferences.
The EU is Vietnam’s second largest export market. Given the current tariffs ranging between 10 and 12 per cent which will be slashed to zero, it will boost Vietnam’s goods to this enormous market.
Indonesia is targeting a portion of the share of Chinese textile and textile products in the United States (US) market as the trade war situation escalates between the two countries. To achieve this target, the country plans to increase trade with the United States.
The increase in textile exports would be accompanied by imports of cotton from the US. Indonesia's market share of all textile and garment imports in the US is only around 4.5 per cent. Meanwhile, China which is in a trade war situation with the US has a market share of up to 26 per cent.
In addition to textiles, Indonesia also wants to take advantage of the US and Chinese trade wars to further increase trade in steel and aluminum products. Because, Indonesia's steel market share in the US is very small with a percentage of only 0.23 per cent. Therefore, the country has sought exclusion from increase in tariffs on imports of iron and aluminum products.
US cotton exports reached their highest level since 2005-06 and are the second highest on record. China was the second largest destination for US cotton and served as the largest market for US pima. Demand for pima and upland cotton continues to grow as China pursues higher quality inputs and works domestic stocks down further.
US exports to Pakistan saw the largest year over year increase despite its larger domestic crop. The country’s yarn production continues to grow and is expected to expand into 2018-19, a promising sign for US export prospects. Shipments to Mexico and Turkey were down compared to the previous year, due to higher production in those countries.
Compared with last year, US cotton shipments expanded in four of the top five markets. Expanding use in Southeast and South Asia has underpinned significant US shipments. Vietnam continued for the third year as the top US market where shipments surpassed last year’s record, owing to the country’s record yarn production and robust yarn exports.
US exports are forecast down slightly the next year with exportable supplies lower in the United States and higher for the rest of the world excluding China. Nonetheless, 2018-19 US shipments are forecast to be the second-highest since 2005-06.
Sri Lanka is South Asia’s pioneer in ethical fashion. For the Lankan apparel industry, sustainability is a much more complex ideology than simply increasing the number of green plants. It is an approach that converges social, environmental, and economic strategies where people, planet, and profit are all equally important.
Over the last decades, the Sri Lankan apparel industry ensured its growth through sustainability; firstly, through better working conditions, then engaging professionalism with business and empowering people at all levels.
Environmental sustainability move kicked off around 12 years ago with the implementation of green building standards and the energy efficiency drive. Today, the Sri Lankan apparel industry seeks to find solutions at the global level to address problems of material circularity and work-life integration. The overall long-term strategy is to drive towards zero impact on all aspects. Buildings and infrastructure do play a big role but they are a part of the bigger strategy.
Female workers have long been celebrated and encouraged by the country’s apparel industry. Most companies believe that strengthening women is as good as strengthening a family unit and therefore the entire society. The country has been working on developing its own sustainability index for factories that overcome the weaknesses of most traditional assessment systems.
Pakistan’s textile exports contributed more than 50 per cent to the country’s total exports during the last fiscal year. The country’s textile exports rose 9.82 per cent in the first eleven months of the current fiscal year. In May, total exports were up a staggering 32.4 per cent year on year but they were marginally up 0.52 per cent month on month. The country’s total exports rose 15.3 per cent in the July-May period.
Cotton yarn exports in May increased 41.3 per cent year on year, knitwear exports rose 39.2 per cent, bed wear exports surged 27.9 per cent, readymade garment exports climbed 23.99 per cent while cotton cloth exports were up 22.08 per cent over the same month a year earlier.
However, Pakistan's competitors have set targets for textile exports while Pakistan remains far behind. The country is only getting spillover orders and that would stop coming once competitors increase their capacity. Restoration of competitiveness of the export-led industry is a must to regain the lost share in the international marketplace.
The currency lost around 14 per cent since December last year following the depreciation against the dollar. Exporters say an enabling environment would aid in a surge of exports.
For all its bonhomie with China, Pakistan has no proper free trade agreement. There is one but Pakistan feels it needs to be revised. Pakistan’s exporters have to struggle to make their presence felt in China because their competitors enjoy zero-rated tax.
Even India in comparison to Pakistan has better trade relations with China. Pakistan exporters lose their competitive edge because of Asean which has a very strong FTA with China. Its products are taxed at a lower rate than Pakistan’s. Therefore, a huge chunk of Pakistan’s textile exporters are forced to export raw material to Asean member countries like Vietnam, which exports finished goods to China. Exports through this channel are less costly and competitive in Chinese markets.
Instead of exporting raw material in the form of cotton and yarn, Pakistan wants to export finished and value-added goods. Pakistan ranks 16 on the list of China’s export partners while it stands at 61 in its import partners. Even countries like Kenya are ahead of Pakistan in the exporters’ list. Pakistan’s imports from China are $18 billion while exports are a meager two billion dollars. This tilts the balance in favor of China by a massive margin.
From January to June 2018, the EU’s exports of textile and clothing products grew 15.12 per cent year on year. Of all textile and clothing products, earnings from readymade garments were up 16.26 per cent while earnings from other textile products were up 14 per cent.
Italy was the top exporter from the EU to the US. Italy’s earnings from exports of readymade garments to the US were up 19.18 per cent year on year. The country had a 50 per cent share in total US imports from the EU. Italy clearly got advantage of its luxury fashion products which drew US buyers’ attention all through the period. Italy’s earnings from other textile products in the US market such as yarns, fabrics and fiber were up 16.77 per cent.
Portugal’s earnings from readymade garment exports to the US grew 22.80 per cent on a year on basis. France’s earnings from the US noted a double-digit surge of 14.67 per cent year on year. Earnings for Romania, an underrated export source, from apparel exports to the US registered a 14 per cent yearly growth. If the US and Europe agree on eliminating tariffs between the two regions, imports from the EU would attract no duties, making European apparels cheaper for US buyers.
The Union textiles ministry has approved a proposal to include the Indian Standard Cotton Bales Specification IS 12171:201 3, under Mandatory Conformity Assessment Scheme under Bureau of Indian Standards (BIS) Act, 2016. Accordingly, a draft Cotton Bales (Quality Control) Order, 2018 has been proposed which includes confirmation of cotton bales to IS 12171:2013 and bearing the standard mark under a licence from the Bureau of Indian Standards as per Scheme-II of Schedule II of BIS Conformity Assessment Regulations, 2018.
The Bureau of Indian Standards shall be the certifying and enforcing authority along with an officer who will hold the rank of General Manager, District Industries Center in Department of Industries of the state government, who shall be the enforcing authority. Any person who contravenes the provisions shall be punishable under the provisions of the Bureau of Indian Standards Act, 2016.
