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Autumn Fair 2024 promises renewed focus on independent retailers


Autumn Fair, the renowned shopping destination for Home, Gift, and Fashion in the UK, has unveiled its latest campaign theme, heralding a celebration of innovation and originality in retail. Set to take place from September 1-4 at the NEC Birmingham, the event aims to revitalize the retail landscape with a spotlight on the allure of the 'shop window' and a showcase of premier British suppliers.

Acknowledging the vital input from key partners, buyers, and loyal brands, Autumn Fair is refocusing its efforts on independent retailers. With a revamped format aimed at enhancing the buying experience, the fair aims to serve as an essential platform for buyers seeking novel and captivating products. Central to this initiative is the curation of over 500 suppliers tailored to cater to smaller minimum orders, facilitating seamless sourcing for independents.

Positioned as a cornerstone of the retail calendar, Autumn Fair 2024 will feature leading brands across Home, Gift, and Fashion, with more than 30 per cent of brands exclusive to the event. Notably, the fair will pay homage to British suppliers capable of agile responses to market demands, offering quick turnarounds and small order quantities to meet the evolving needs of independent retailers.

Drawing a diverse array of independent retailers keen to refresh their product offerings for the year-end rush, Autumn Fair introduces entry-level exhibitor packages and pavilions, facilitating access for new businesses with innovative concepts to connect with their initial customer base.

Jackson Szabo, Portfolio Director of Autumn Fair, emphasized the event's commitment to prioritizing the buying experience. He outlined plans to overhaul the onsite experience, website, and registration process to empower buyers to maximize their engagement with the fair. Szabo also highlighted efforts to streamline product discovery through enhanced trails and buyer experiences, enabling independents to efficiently source brands that resonate with their customer base.

Samantha Gibbs, owner of Nest, a trio of gift shops in Leicestershire, lauded Autumn Fair as a pivotal fixture in her buying calendar. She emphasized its role in facilitating access to new products ahead of the Autumn/Winter season, ensuring her shop windows remain fresh, current, and relevant.

Autumn Fair 2024 emerges as a beacon of opportunity for independent retailers, promising a dynamic platform to discover, connect, and thrive in the evolving retail landscape.



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