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Avery Baker to step down as Chief Brand Officer of Tommy Hilfiger

Avery Baker will step down from her role as chief brand officer for Tommy Hilfiger from June 2019. She led the launch of “The Hilfigers” Family communications platform, the modern revival of the brand's Tommy Jeans logo collection, as well as the relaunch of Tommy Hilfiger's global women's business with brand ambassador Gigi Hadid. - Via Tommy Hilfiger She is currently responsible for overseeing brand strategy, creative direction for product design, global marketing and communications, global licensing and creative services, in addition to leading brand-building initiatives.

Baker joined the company in 1998. Prior to her current position, she served in a variety of leadership roles at the company, including chief marketing officer. During her tenure, Baker led key transformational programs such as the launch of “The Hilfigers” Family communications platform, the modern revival of the brand's Tommy Jeans logo collection, and, most recently, the relaunch of Tommy Hilfiger's global women's business with brand ambassador Gigi Hadid. In addition, she also managed TommyNow, the brand’s “see now, buy now” fashion show, an initiative that sought to boost the brand's image as a leader in fashion's future.

 

 
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