Reality star and entrepreneur extraordinaire Kim Kardashian has officially been named as the new brand ambassador for Balenciaga, the Paris-based fashion house known for its edgy and innovative designs. This formalises a years-long relationship between Kardashian and the label, solidifying her place as a muse for the brand.

From strutting the catwalk at the Balenciaga 51st couture show to rocking custom Balenciaga at the 2021 Met Gala, Kardashian has been a constant fixture at Balenciaga events. Her presence has extended to numerous runway shows and co-starring in several campaigns, making her a natural choice for an ambassadorship.

Kardashian lauded the brand's commitment to modernity, craftsmanship, and innovative design under Demna, highlighting the mutual trust and shared values that underpin this partnership.

Joining the ranks of fellow Balenciaga ambassadors like Nicole Kidman, Michelle Yeoh, and Isabelle Huppert, Kardashian adds her star power to the label's already impressive roster. Her appointment undoubtedly bolsters Balenciaga's profile and injects excitement into its upcoming collections.