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Barbour and FARM Rio team up for AW25 Collection

  

British heritage brand Barbour and Brazilian fashion brand Farm Rio have teamed up for their new Autumn/Winter 2025 collection. The partnership blends Barbour’s classic British charm with Farm Rio’s bold prints and vibrant, feminine designs. The new collection features three exclusive prints on a range of clothing, footwear, accessories, and outerwear, merging the distinct styles of both brands.

For over 150 years, Barbour has been a staple of the British countryside. Since its founding in 1894, the brand has been known for its quality, purposeful designs, worn by everyone from royalty to rockstars. The new collaboration fuses its contemporary design with the heritage details the brand is famous for.

Brazilian brand Farm Rio has been bringing vibrant, nature-inspired prints to the fashion world for 27 years. Famous for their love of color and ‘borogodó’- that effortless Brazilian charm - they now bring their tropical romance and joyful creativity to the British countryside.

This collaboration brings together the brands’ shared love of nature as a primary inspiration, says Katia Barros, Co-founder and Creative Director, Farm Rio. The collection beautifully balances British heritage, with its classic silhouettes, with the wild beauty of Brazil, expressed through bold colors and spirited motifs, she adds.

Shot in the beautiful Cotswolds, the campaign for this collection features British model and actress Imogen Waterhouse. The imagery showcases tropical elements from Brazil in surreal and intriguing ways, blending British charm with a Brazilian soul.

Barbour brings its trusted design features and signature fabrics to the collection, while Farm Rio adds bright tropical prints and expressive details. Three exclusive prints were created for the collection. These included the Pink Tartan Print that reimagines Barbour’s Scottish heritage tartans with pineapples embroidered on top; The Tropical Print that updates a classic scarf design with a mix of intricate borders, featuring the Brazilian jaguar and pineapple crown alongside delicate florals, and The Pineapple Print, an all-over pattern that features the fruit's crown as a tropical icon. The sophisticated design uses a color palette of golden tones and deep forest greens.

Some of the exclusive pieces from the The Barbour x Farm Rio for AW25 collection include the Barbour Farm Rio Ana-Clara Quilt, Barbour Farm Rio Maria Clara T-Shirt and Barbour Farm Rio Thais Mini Skirt.

 
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