Better Cotton Initiative has joined the United Nations Fashion Industry Charter for Climate Action. Better Cotton Initiative is a non profit that promotes better standards in cotton farming. By signing the charter, the Better Cotton Initiative is demonstrating its will to ensure cotton production is on the path to a low-carbon future.

The charter is a series of targets with the aim of reducing greenhouse gas emissions by 30 per cent by 2030 and achieving zero emissions by 2050. Launched in December, in Poland, the charter has been signed by over 40 companies such as H&M, Stella McCartney, Adidas, Inditex, Hugo Boss, PVH and Levi Strauss. Levi Strauss is a vocal advocate for environmental protection. Levi Strauss runs a program in five major markets - Japan, the United States, Canada, the United Kingdom and Germany - that gives customers a 15 per cent discount on a new Levi’s item if they donate any old clothes (they don’t have to be Levi’s) to be recycled. By 2025, Levi Strauss plans to manufacture all of its products from recycled cotton. It would be the first company to do so.

Climate change has devastating effects on the apparel industry, the communities in which the industry operates, and the world at large.