SwimShow and Cabana were held in the US, July 13 to 16, 2019. At these beach wear and resort wear shows, buyers saw the looks on the models and were drawn to the versatility of the items and, especially, to the fact that they were made of biodegradable fabrics. Laser-cut beach cover-ups also garnered attention.

Cabana brought together an exceptionally curated brand mix and a refined selection of trend-dictating premium buyers and influencers and provided attendees the opportunity to take cues from the world’s most inspirational jet set destinations, and exhibited top fashion, swim and travel lifestyle apparel, as well as accessories, jewelry and footwear. Cabana is the answer to the beachwear industry’s call for a new trade show format--a well-edited show with a sense of discovery and a refreshing, inspiring environment to shop in. The show environment is inspired by the best beach resorts around the world. While inspiration is an important aspect, comfort is also at the top of the list. Cabana is a place where brands and buyers can do business but also reunite and relax. Service is taken into consideration in all aspects of the show whether it’s golf carts between venues, creative food options, or a personalized bracelet instead of a badge.