Bed Bath & Beyond is staging a bold comeback following its 2023 bankruptcy and the subsequent closure of all its physical stores. Currently under the ownership of Bed Bath & Beyond, Inc, Bed & Bath aims to shift to a nationwide franchise system, to bring the iconic home retailer back to neighborhoods across America.

This new plan focuses on a highly capital-efficient expansion model. Marcus Lemonis, Executive Chairman, states, the system is designed to ‘empower entrepreneurs’ to own and operate a store, allowing local owners to deliver personalized service and ‘local flavor’ while leveraging the brand’s national infrastructure, marketing, and technology.

The company will maintain a smaller footprint of corporate stores across the US, but the complementary franchise network is intended to rapidly grow the company's reach, eventually touching nearly every major community in America.

The franchise stores will be turnkey operations, meaning they will be ready-to-open with the layout, design, and setup already complete, allowing franchisees to begin operating quickly. These new locations are specifically designed with a ‘neighborhood feel’ to foster a deeper community connection.

Customers can expect the stores to retain the same core departments that the original Bed Bath & Beyond was known for, including Home, Kitchen Living, Storage & Organization, and Holiday Shoppe.

A key element of this localized approach is product curation: approximately 80 per cent of the items will be standardized and curated by the corporate brand. However, the remaining 20 per cent will be localized by the franchisees, allowing them to showcase regional products and designers tailored to their specific community's tastes. This dual strategy aims to restore Bed Bath & Beyond's presence and trust as one of the country's most reliable home retail brands.